About Us

Our journey so far, which started in 2011, marks the beginning of an endless voyage we wish to take in the world of fashion jewellery. Infinite both in our endeavours and the scope of products, we always aim to deliver the best.

Our range extends from metals like brass, alloy and silver, to coloured stones, pearls and kundan. Our diversity transcends into styles as well, where we cover traditional, western, fusion and indo-western designs. When it comes to fashion jewellery, we have something for every price and every taste.

The value of our brand relies on the trust our consumers have in us, and that trust is built on years of dedicated service, quality of products and a vast variety. We take care of the entire journey from focussed manufacturing, strict quality check and safe packaging to the delivery of high-quality products with great finish; so that the only worry you have is being spoilt for choice.

With Pankaj Shah’s experience as CEO of Gitanjali Gems and his past business relations with international brands and e-commerce platforms, we continue to evolve in our business. However, we are constantly mindful of those that are associated with us. Ethics are integral to us, and will always continue to work for the betterment of our team and everyone involved. Going hand-in-hand with the changing trends and market, our core values of quality, craftsmanship and trust are always in our heart.